최근 몇 년 사이 '릴스(Reels)'가 급부상하며 인스타그램의 브랜드 노출 방식이 완전히 재편됐습니다.
지금부터 릴스가 무엇이고, 브랜드가 얻을 수 있는 이점을 살펴보겠습니다.
Instagram Reels has fundamentally changed how brands reach consumers, offering algorithm-driven discovery that lets even small accounts go viral. With 15–60 second short-form videos, shopping tag integration, and high completion rates, Reels is now a primary channel for brand awareness and conversion in Korea.
Logtong identifies rising influencers through data analytics — tracking follower growth, engagement rate, and average Reels views — then matches them to brands based on tone, category, and target demographics. The entire production pipeline from storyboard to caption design is handled in-house.
The Logtong campaign framework covers five stages: goal-setting workshop, influencer selection (rising/niche/macro mix), content production and approval, media buying with Reels boosting and Spark Ads, and final performance reporting with remarketing recommendations.